A strategic flowchart showing the "3 Layers of Mindshare Architecture," with inputs like training and gamification leading to outputs like +15% sales growth

From Mindshare to Market Share: A Systemic Approach to Winning Partner Attention in Northern Europe

From Mindshare to Market Share: A Systemic Approach to Winning Partner Attention in Northern Europe Introduction: The Finnish Context and the Partner Sales Paradox Diagnosis: Three Signs Your Product is Losing[…]

A strategic diagram showing three key levers—knowledge, engagement, and data—driving partner sales growth.

Beyond Rebates: 3 Untapped Revenue Levers in Your Partner Channel

Beyond Rebates: 3 Untapped Revenue Levers in Your Partner Channel The Loyalty Paradox: Why Higher Margins Don’t Always Mean Higher Partner Sales Lever 1: The Knowledge Gap — Closing the Distance[…]

A strategic diagram showing how the Partners Sales Motivation Portal closes the information gap between a vendor and its channel partners, leading to predictable revenue growth.

Stop Guessing: How to Turn Your Partner Channel into a Predictable Revenue Engine

Stop Guessing: How to Turn Your Partner Channel into a Predictable Revenue Engin The Diagnosis: The Information Gap in Traditional Channel Management The Solution: Architecting a System of Record for Your[…]