Illustration of horizontal career development in flat organizations like Spotify and Novo Nordisk

Horizontal Growth: How Flat-Structure Companies Solve the Career Development Paradox

In the modern business world, where traditional corporate hierarchies are increasingly flattening, innovative approaches to career development are becoming critical. Scandinavian companies, renowned for their flat organizational structures, have pioneered alternative pathways for professional growth that do not depend on vertical promotions. These organizations demonstrate that successful career development is possible even in environments with limited hierarchical advancement opportunities, creating models focused on expanding competencies, deepening expertise, and increasing an employee’s value to the organization.

The Swedish Approach: Career Without Hierarchy

In Sweden, the practice of using first names without titles or formal honorifics is not merely a cultural quirk but a reflection of a deeper commitment to workplace equality. “In Sweden, it’s customary to address EVERYONE by their first name. This symbolizes a broader cultural commitment to flat hierarchies in Swedish workplaces,” note experts from Telescope Services. This structure fosters an environment where all team members feel valued and empowered to contribute, regardless of their formal position. Decisions are made collaboratively, and managers often work closely with their teams, encouraging open dialogue and shared accountability.

The Spotify Case: The Steps Framework

Spotify, the Swedish music streaming giant, developed an innovative career development system aligned with its flat organizational structure. In 2016, the company introduced the “Steps Framework,” replacing traditional hierarchical levels with four career development stages.
At the Individual stage, employees learn to be productive contributors to the company. The Squad/Chapter level emphasizes becoming a valuable resource for their immediate team. The Tribe/Guild phase focuses on developing specialized expertise that makes employees valuable beyond their team. The highest tier, Technology/Company, involves becoming a resource for the entire organization.
Kevin Goldsmith, former CTO of Spotify, explains: “We decided that being more senior meant being a resource to larger and larger parts of the organization, so mapping ‘levels’ to our organizational levels seemed like a reasonable first approach”. This model’s effectiveness lies in its foundation on five characteristics, only one of which is technical mastery. This universality ensures that role changes do not equate to career regression.

Business-Driven Action Learning

Spotify also implemented the Business-Driven Action Learning (BDAL) program, which brings together 16 individuals from diverse departments and age groups. BDAL provides opportunities for cross-functional learning and application of knowledge while aligning with business objectives. Participants are selected based on growth potential, performance, and overall capacity for success, ranging from rising stars to high-performers with untapped potential.

SHRM Insights: Rethinking Talent Retention

According to SHRM’s 2024 Talent Trends Report, organizations face growing challenges in retaining employees. Notably, while upskilling existing employees to fill hard-to-staff roles ranks as the third-most effective hiring strategy in 2024, it remains the tenth-most utilized tactic among employers. This gap highlights a disconnect between proven strategies and actual practices. HR professionals ranked this approach as the most effective in 2016, underscoring its enduring relevance.
Among organizations with strong retention rates, 41% of HR professionals report providing realistic job previews during hiring, transparently communicating both positive and negative aspects of roles. This transparency fosters trust and aligns expectations.

Horizontal Competencies: Insights from Novo Nordisk’s HR Director

Novo Nordisk, a Danish pharmaceutical leader, employs an innovative approach to talent development. In a recent interview, the company’s HR director shared their philosophy: “At Novo Nordisk, we believe careers are about growth, not necessarily linear progression. We’ve built a system where employees can expand their responsibilities or tackle complex projects while remaining in the same formal role”.
The company’s competency profile emphasizes integrity, accountability, fairness, financial literacy, commitment, innovation, and corporate social responsibility. Leadership development is prioritized at all levels, with HR business partners tasked with coaching managers and employees to cultivate leadership skills.

Retention Strategy Effectiveness

Data from the KPI Institute reveals that companies implementing comprehensive career development programs reduce employee turnover by 27% over two years. Key success factors include transparent career pathways, regular development discussions, horizontal growth opportunities, and recognition systems. These elements create environments where employees see clear professional trajectories without relying on traditional promotions.

Implementing Horizontal Development Strategies

Effective strategies include creating a Knowledge, Skills, and Abilities (KSA) database to identify hidden talents and streamline internal mobility. Promoting internal vacancies through intranet portals, emails, or company newsletters ensures employees access opportunities before external recruitment begins. Virtual career fairs further facilitate internal mobility, whether hosted on proprietary platforms or through external partners. Clear career paths, detailed development programs, and long-term growth visibility are equally critical for retention.

Outcomes and Advantages

Sweden’s flat organizational structures yield measurable benefits:

  • Enhanced Communication: Fewer management layers enable faster information flow, improving transparency and decision-making speed.
  • Increased Employee Engagement: Workers who feel heard and valued exhibit higher satisfaction and commitment.
  • Innovation Catalyst: Reduced hierarchical barriers encourage creative input from all levels, from interns to executives.

Quinyx research indicates that companies investing in employee development programs boost retention rates by 20%, proving that horizontal growth compensates for the absence of traditional promotions.

Conclusion

Innovative career development models in flat organizations demonstrate that professional advancement need not follow vertical trajectories. Swedish companies like Spotify illustrate that well-structured horizontal pathways can be equally fulfilling, fostering both personal growth and organizational success.
The key lies in cultivating cultures that value diverse contributions and recognize leadership at all levels. As the SHRM report advises, “Don’t rely solely on salary as a retention tool”—HR leaders must adopt holistic strategies emphasizing flexibility and positive workplace environments. Ultimately, organizations that resolve the career development paradox in flat structures will gain a significant edge in attracting and retaining top talent in an increasingly competitive global market.

 

References

  1. Inkson and Coe (1994)
  2. Macey and Schneider (2008)
  3. Garicano (2000)
  4. Watkins (2009)
  5. Dattner (2011)




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